Manage HR Magazine: Specials Magazine

When checking out, food benefits can seem straightforward to the user. However, employers must ensure they load the appropriate amounts onto those cards, track and administer the program and provide employees with access to a wide range of merchants. VR Benefícios takes that process and makes it an end-to-end service, rather than a single card product. It places meal and grocery benefits inside a broader digital environment for employers and workers, keeping administration and everyday use linked throughout the benefit cycle. A 2024 press release marked VR’s shift from being understood mainly as a card to operating as a platform for the full workday. Its portfolio spans food and meal benefits, mobility, people management and financial services, all presented through the SuperApp. The strategic point is less about adding categories than connecting them around the same employer and worker relationship, rather than asking either side to navigate disconnected products. VR’s scale is what makes this design matter. It serves more than 110,000 employers and 4.7 million workers through a network of over 589,000 accredited establishments. Its online store lists more than 589,000 accredited establishments across Brazil. At that size, the platform coordinates funding, acceptance, security and support across millions of everyday transactions while keeping the benefit easy to use. One Employer View of the Benefit SuperPortal brings together more than 35 integrated solutions, giving employers a single place to control benefits, digital HR services, transport and related programs. For a benefits team, that means worker registration, card delivery locations, orders, payments and reports can sit inside one workflow instead of moving among spreadsheets, email threads and separate supplier screens and approval trails.