Masato Hisano, MCG | Manage HR Magazine | Top Executive Coaching Companies in APACMasato Hisano, Representative Director
Success is often perceived as a destination—a finish line to cross. But the truth is, it’s dynamic and ever-unfolding, shaped by an individual’s deliberate effort and a commitment to continual growth.

MCG seeks to nurture this essence of success through its executive coaching services. It empowers leaders with frameworks of management theory, nuanced perspectives and constant support to help them attain success and sustain it as they evolve.

“I have been in your shoes, drawing on the experience as a former CFO, a division head and a president of a global U.S. corporation in Japan region to provide actionable frameworks for tackling challenges like strategy formulation, talent development and organizational change,” says Masato Hisano, representative director.

This firsthand expertise has led over 1,000 leaders across industries—from manufacturing and finance to tech and entertainment—to turn to MCG over the past 13 years. With more than 400 sessions annually, they consistently help clients achieve measurable results, align teams and drive organizational transformation.

MCG’s approach begins by working with leaders to crystallize missions and visions that inspire organizational innovation; it then equips them with the dialogue and talent development skills needed to rally teams around those goals. Leaders are continuously guided to embody their roles fully— cultivating their presence (Being), mastering critical thinking (Having) and taking decisive action (Doing). This process mirrors the ‘chasm theory’ of leadership—just as innovators in marketing rely on early adopters to bridge the gap to the majority, leaders must first lead themselves, then empower their closest allies (Lead the People) and finally mobilize the broader organization.

What sets MCG apart is how it turns theory into habit. Instead of prescribing answers, coaches ask incisive questions that push leaders to uncover their insights. They conduct comprehensive stakeholder interviews with key individuals— supervisors, colleagues and subordinates. The idea is to gain deeper insights than traditional 360-degree feedback (anonymous input about their performance and behavior from various sources). This understanding of the candidates enables the coaching sessions to be outlined around specific themes and action plans for behavioral change.

I have been in your shoes, drawing on the experience as a former CFO, a division head and a president of a global U.S. corporation in Japan region to provide actionable frameworks for tackling challenges like strategy formulation, talent development and organizational change


To encourage habit formation for sustainable behavior change, MCG uses a ‘Behavioral Change Follow-Up Sheet,’ which clients use to log their daily and weekly actions. These logs are submitted to the coach for feedback, fostering regular communication and enabling the coach to track progress, which helps achieve lasting change with greater effectiveness.

The systematic process addresses pressing challenges prevalent in organizations around talent development and communication, such as not having enough personnel to achieve organizational transformation and a lack of successors.

A case in point is MCG’s work with a 35-year-old newly promoted head of a sales division at a major Japanese IT company. He was tasked with driving growth and transformation within his 200-person team. Despite initial enthusiasm and swift implementation of personnel and policy changes, the division faced declining morale and sales within six months; through MCG’s coaching intervention, which began at the 180-day mark, the 35-year-old recognized areas for improvement and adjusted his approach. The change was evident by the third month (270-day mark), leading to improved team engagement and sales growth.

As a long-standing lecturer at Nikkei Business School, Hisano leverages these real-world successes in the Business Coaching Qualification Course. His teachings, continually updated with new theories and frameworks, aim to equip the next generation of leaders with the skills to tackle unique challenges. Beyond academia, Hisano and MCG extend their impact through innovative initiatives like the LIBERARY liberal arts program and the Executive Salon. Here, in a dynamic four-year study group, top corporate executives and coaches use liberal arts insights to address pressing business issues. Similarly, HISANO Juku, another brainchild of MCG, fosters future leaders through programs that emphasize dialogue, vision creation and strategic problem-solving in a cross-generational setting.

MCG’s success stems from its unique combination of practical experience, proven frameworks and lifelong learning. This powerful foundation enables it to develop globally competitive leaders who can navigate complex challenges, redefine organizational strategies and foster talent development.