| | NOVEMBER - 2021MANAGEHRMAGAZINE.COM19on just-in-time training programs or video-based learning that's delivered in snippets.The second category we focus on is the corporate audience that is looking for training their employees. Often, their pain point is making the information directly relevant to their employees' jobs. What we try to do is truly understand who those employees are, what their specific job requirements are, and how the training is going to impact them. In such scenarios, we might use branched training scenarios that change to suit each learner's responsibilities. It's important to know that a one size fits all approach doesn't work in corporate training.Our last client category is associations that are responsible for offering continuing education (CE) in different industries. Now that online training has really exploded, industry practitioners are befuddled by the umpteen options that want to offer them CE credit. We address this by equipping our association clients with advice about how they can make their CE programs really cutting-edge: how they can leverage technology to make the training easier to access, or how they can leverage new interactions to make their virtual training more engaging for participants. As a result, their clients - the industry practitioners they are creating this CE for - find their training more valuable. Is there any specific approach that you follow while engaging clients?We truly look at our client engagement process as an investigation and build that research into our project proposals. It's usually the first phase of our project. Metaphorically, just like a doctor analyzes the symptoms of a patient before prescribing medicines, we learn the symptoms, concerns, goals, and environment of our clients before we propose a solution. We view this approach as an absolutely vital aspect of the project. We create partners and dedicate ourselves to that research. We thoroughly enjoy getting to know our clients, their learners, and how the project can accelerate their goals. Could you share a customer success story that demonstrates the efficacy of your solutions?One of our clients, a major world-class academic and healthcare system, had an in-person program in place focused on dieting and weight loss. The client approached us to completely rebrand themselves as an organization focused on nutrition and holistic wellness. They wanted to move their in-person program online and deliver the content in an inclusive, engaging way.We have worked with this client to create a truly cutting-edge program that's designed to help patients access top-notch medical advice through a virtual classroom. We are reframing the old content so that it's more inclusive, up-to-date, and based on current research about health, nutrition, and holistic wellness. Reify Media's subject matter experts work closely with the clients' team to take a deep dive into those topics. We're using the latest technology to make these modules more engaging and relevant to our clients' patients. It is the perfect intersection of addressing the learners, providing them with medical information, and doing it in a really inclusive and easily accessible way that made all the difference.What does the future hold for Reify Media?Our focus is on ensuring that we are up-to-date with the latest technology. We feel eLearning is one of those industries that is deeply impacted by the speed of technological change. It was just ten years ago that we were introduced to Siri, and since then, we've seen industries adapt to voice assistants in their training programs, especially in industries like heavy equipment technology and medical and surgical training. In the immediate future, we will dedicate ourselves to learning about cutting-edge technology, forming partnerships with organizations that can help us understand how these tech trends can be applied in the eLearning space. This, in turn, will allow us to help our clients to understand how the learners might benefit from the use of the latest and greatest technology. We truly look at our client engagement process as an investigation and build that research into our project proposals
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