| | MARCH 2024MANAGEHRMAGAZINE.COM19in our survey results. An impressive 95 percent of participants are inspired to take financial action, 90 percent improve their pension contributions, strengthening their retirement planning and 72 percent begin investing," says Olga Miler, co-founder and CEO of SmartPurse.With established successes in the UK and Switzerland, SmartPurse is gearing up to replicate its successful model in numerous other countries. For the busy HR managers, the company partners with, simplicity and efficacy are key. The engagement model ranges from complementary resources to tailored experiences like interactive event series on financial challenges. For a more in-depth approach, SmartPurse provides financial literacy assessments and customises educational programs to meet workforce needs. The initiation process is remarkably streamlined, enabling HR managers to deploy a financial education program with a single email--a testament to the platform's user-friendliness.The self-guided financial education platform, dubbed Digital Money School, features eight distinct learning paths, catering to various aspects of financial literacy--from psychological attitudes towards money to the practicalities of budgeting, saving and investing, including a focus on sustainable finance and pension planning. These learning paths comprise around 80 bite-sized lessons, each lasting 3 to 5 minutes, complete with actionable steps, allowing for autonomous learning. For queries or clarifications, there is a live chat with experts, enhancing the interactive learning experience.It can be accessed via its user-friendly app as well, which comes with a host of other benefits like strategies on maximising income, guidelines on sustainable investing, quizzes to measure the financial health of a signature and mastering financial terminologies.Innovation at SmartPurse also includes a recently launched rewards system, where users earn `smart coins' upon completing lessons. These coins can be exchanged for benefits, offering a unique value proposition for employers. Companies can also customise these benefits, using SmartPurse as a rewards program, incentivising employees for their financial education progress.Fusing education and economics, SmartPurse's model presents a cost-effective solution for organisations. Employees initially fund their enrollment in the Digital Money School, ensuring their commitment to the educational journey. Upon completing specified modules and assessments, they can request reimbursement through their company's expense system. This ensures employer's investment is purposefully allocated to those employees who are genuinely engaged in improving their financial literacy, making SmartPurse a cost-effective solution for budget-conscious employers.Enhancing the platform's appeal and making it more interesting is SmartPurse's Metastudio--the world's first independent financial wellness platform in the Metaverse. It offers immersive courses and firsthand experiences with non-fungible tokens (NFTs) featuring renowned artworks. Through Metastudio, users can engage in basic courses in a gamified manner and gain insights to enrich their learning experience with the help of virtual reality.Its service excellence was witnessed when a financial services provider in Austria faced workforce engagement challenges during the pandemic. Starting with webinars for 50 people, the program grew exponentially to 1000 participants per session within 12 months. The success extended beyond employees to external individuals, evolving into one of Austria's leading financial education programs for women. SmartPurse played a crucial role as the strategist and creator of this three-year initiative, showcasing the universal need for financial education, even among employees within a financial services company.These instances exemplify why corporations, even those with a wealth of in-house financial expertise, opt for SmartPurse to conduct employee financial wellbeing programs. They value SmartPurse's dedication to impartiality and innovative approach to engaging financial education. The company's commitment to imparting a vital life skill--one that is often overlooked in traditional educational systems--is the fuel that propels its continued innovation and success. SMARTPURSE NOT ONLY FACILITATES THE ENHANCEMENT OF MENTAL AND FINANCIAL WELLNESS AMONG EMPLOYEES, BUT IT ALSO CONTRIBUTES TO ELEVATING THE STATURE OF AN ORGANISATION
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