| | DECEMBER 2020MANAGEHRMAGAZINE.COM8In MyOpinionEmployer branding is having an "Ah-ha" moment. To paraphrase Bruce Lee, the best response to challenges like the pandemic is to be fluid like water and move around the things that move toward us. By embracing the moment, we can bring people together and create meaningful content.Let's face it: When people are home, they are more comfortable. They are also more motivated to connect and share stories. People have increasingly been sharing their lives outside of work - including family and pets - in social media content. Coming directly from employees, this type of content tends to humanize your company's brand.For companies that have yet to establish an employer brand strategy, now is a great time to start. For those with an established employee-generated content strategy, it's time to get creative and go beyond Zoom meeting screenshots. After all, people's stories are where the real magic happens.Here are some ideas for harnessing these impulses now: Challenge all employees to be content creators - Look beyond the marketing department - anyone can be a brand ambassador and content creator. Encourage employees to create interactive content. Short videos bring stories to life and can deliver real business results. VideoMyJob and EveryoneSocial are two tools we use at Indeed to first capture and then amplify employee-generated content. Make content easy to share - The best content is meaningful stories grounded in work. Make it easier with a social media policy that sets basic parameters for sharing and hold employee workshops on content creation. Show them what good HOW TO HARNESS EMPLOYEE STORIES TO BOOST YOUR BRANDBy Bryan Chaney, Director of Employer Brand, Indeed
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