| | August 2021MANAGEHRMAGAZINE.COM19The Go-To Partner in the Middle EastBanking on Jeanine and Marie's zeal and dedication, Empower World's reputation as the go-to name for leadership coaching and training among organizations only seems like a natural progression. "From the early days, we realized that the Middle East is one of the most colorful cultural hotbeds in the world. But the downside to it is many premium organizations struggle to manage a multicultural team," remarks Marie. "And this is the narrative we wanted to change through Empower World. We wanted to aid multicultural companies in effectively managing their workforce," Marie adds further. And by making that possible, today, Jeanine and Marie indeed can be well regarded as the pioneers of the leadership coaching profession in the Middle East. Through their company, they are able to support their Middle East clients build trust and rapport in the multicultural work environments, signifying their competency in delivering effective leadership and coaching programs for diverse workforces.To that end, Empower World also supports individuals beyond the `surface level' by tapping into their emotional intelligence. "We don't just do one-to-one executive coaching. We always take a holistic look at what's suitable for the individuals, their team, and the organization as a whole to create the right kind of ripple effect," notes Marie. Additionally, Empower World ­ wherever possible - implements a 360-degree feedback process before and after a program. This enables each individual to witness the before and after scenario more evidently. "And it is quite wonderful to see how our efforts are supporting people from various cultural backgrounds to build powerful and united teams while also tackling challenges, such as the communication gap or uncertainty or lack of teamwork," adds Jeanine.Connecting the Passion with PurposeJeanine enthuses that it is their passion for coaching and leadership management that has been driving them to the forefront of the domain. "Our primary objective is to support organizations with leadership development programs. And to unlock our client's wisdom and support with their decision making, we constantly strive to update our skills and know-how by adding certifications and skillsets which align with our values and purpose," mentions Jeanine. Through such a proactive stance toward learning and imparting knowledge, Empower World always stays ahead of its game. "It's wonderful to experience in many of the companies we work with to be regarded an extension of their internal team," says Jeanine. And this has always been a unique value proposition for Empower World.Broadening the HorizonRiding on the coattails of such competencies, Empower World is now steadfast at turning the COVID-19 crisis into an opportunity for their clients beyond the Middle East. In the wake of the pandemic, the company has moved all the leadership development and training programs online to continue supporting its clients. And interestingly, this has been garnering interest from companies from all corners of the world. Their reputation for excellent leadership training has also been providing them with positive word of mouth, swiftly expanding their client base."As for us, we are always delighted to witness life-changing transformation in people. With our clients' success always inspiring us, we will keep doing what we do best: driving powerful, positive change and empowering the world with better leaders," conclude the co-founders. Credentialed by International Coaching Federation (ICF), Empower World provides tailor-made executive coaching, coaching, coach mentoring, and mentoring programs that bring about transformational behavioral change and instill key leadership behaviours and skills within its clients' workforce
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